Immersive Workspaces | Virtual Solutions

MARKETING AND CONTENT: a world of possibilities – from highly precise and authentic product replications to brand immersion and activation By making the most of the virtual world's 3-D environment, Immersive Workspaces™ provides unparalleled opportunities for brands and agencies to engage with consumers across traditional geographic and demographic barriers. From prototyping and product testing to demonstration and showcasing, the Immersive Workspaces environment is an effective space to observe and record responses to a limitless range of product and brand offerings. VIRTUAL REPLICATION The Immersive Workspaces 3-D design team have six years' experience of replicating highly-accurate, graphically-faithful real world products and prototype objects using virtual world technologies. A range of 3-D modeling applications and rendering tools allow literally anything to be reproduced and then easily duplicated, opening up opportunities for prototyping and product testing in a dynamic environment, which makes functionality and interaction possible. CONSUMER RESEARCH AND ANALYSIS Immersive Workspaces enables people to meet and interact. Consisting of two key facilities: the 2-D Immersive Workspaces website and the media-rich 3-D virtual world, visitors can engage with products, brands and one another in a secure real-time environment. Regular feedback surveys, in-depth questionnaires, focus groups, heat map detection and product design testing can all be conducted within the Immersive Workspaces environment. Data from focus group events and individual product testing rooms in the 3-D space is archived onto the 2-D website for instant monitoring and analysis. This immersive medium allows organizations to overcome many of the collaborative and communication issues facing them today. It greatly reduces the product development life-cycle and the demands of traditional fieldwork; increases flexibility between the agency and panelists, and opens up new channels of community engagement to sustain ongoing relationships and investment.		BRAND IMMERSION AND ACTIVATION Immersive Workspaces can bring brands to life through experience like never before. Internal projects can benefit by giving marketing teams and brand guardians the chance to experience brand values in a fresh and innovative way, with ease of experimentation and rapid deployment being just two of the obvious advantages. The possibility to reach a deeper understanding of consumers, upon which to build strategic real and virtual world brand experiences, is a key outcome. Consumers can engage with a brand at their convenience and in a manner that they control, which in turn encourages their participation and trust, and excites their interest on a totally new level. If you’d like to talk to know more about any aspect of Immersive Workspaces, or to try a demo for yourself, you can contact us here.